Built From Zero. Still Building.
How two kids with no experience created a real gaming studio, shipped a real product, and are now building something global.
The Beginning
It started with an idea. Not a business plan. Not a pitch deck. Just two kids who loved playing online games and decided to build something of their own.
We were young. We had zero professional experience. We didn't know how to build a game, run servers, or manage a community. So we learned — every day — through tutorials, docs, experiments, and late-night debugging, even though we had school the next day.
Months later, we turned those messy prototypes into something real: Tropy (טרופי) — a virtual world where Israeli kids could explore, create, and play together.
It wasn't glamorous. It was messy, frustrating, and slow. But kids showed up, customized their avatars, explored, made friends, and proved we weren't just building a game — we were building a community.
Rebuilding Tropy
After four years of building in Adobe Flash Player, we hit a hard truth — if we wanted Tropy to survive and grow, we had to rebuild it from the ground up.
Flash was fading, browsers were changing, and the tech we relied on was becoming a ceiling instead of a foundation. So we made the bold call to start over in Unity — even though it meant learning a new programming language and rewriting years of systems, gameplay, UI, and infrastructure from scratch.
It was a brutal reset — long nights, broken builds, constant rewires — but it gave us something we never truly had before: freedom.
Unity didn't just modernize the game, it opened the door to launch a real mobile app, bringing Tropy into kids' hands on their phones, not just on a browser tab.
Learning By Shipping
Once the app was live, the real education began. We shipped updates constantly — new worlds, new features, bug fixes, performance improvements, seasonal events. We listened to our users and iterated based on real feedback.
We learned that building for kids means building with responsibility. Every design choice matters. Every interaction has consequences. Safety isn't optional — it's the foundation.
We implemented moderation systems. We built privacy-aware features. We designed safe social interactions. This wasn't just product development — it was building a relationship with families.
Over the years, we shipped 500+ updates. The game evolved. The community grew past 250K players. And so did we.
Going Global with Cubtopia
After years of operating Tropy, we reached a decision point. We had proven we could build and run a virtual world. We had an engaged community. We had a track record. Now we wanted to think bigger.
That's when Cubtopia was born. Not as a replacement for Tropy, but as the next evolution — a platform built for global scale, using everything we learned from years of hands-on experience.
Cubtopia takes the best of what worked in Tropy and builds on it: better technology, stronger safety systems, richer creative tools, multi-language support, and experiences designed for kids worldwide.
We're still the same builders who started from zero. Still obsessed with details. Still shipping and learning every day. But now we have experience, a proven product, and a clear vision for the future.
What We've Learned
Six truths earned from years of real product work.
Ship Fast, Learn Faster
Real users teach you more than any plan. Get your product in front of people and iterate constantly.
Trust Takes Time
Building for kids means earning the trust of families. You prove it through consistency and care, not promises.
Scale Is a Feature
What works for 100 users doesn't work for 10,000. Infrastructure, safety, and community management need to evolve.
Product First, Always
Marketing and storytelling matter — but nothing beats a great product that users genuinely love.
Kids Deserve Better
Most online spaces for kids are designed for profit, not people. We build differently.
Builder Mentality
We're builders first. Hands-on work, attention to detail, and never stopping learning. That never changes.
The Journey Continues
We started as kids learning to code. Now we're a studio with a live product, a global vision, and years of experience. But the mission hasn't changed: build safe, creative virtual worlds that kids and families love.
We're building Cubtopia the same way we built Tropy: one feature at a time, with care, purpose, and a commitment to doing right by kids and families.